I’ve been wearing mesh running hats since I was a kid trying to shield my eyes from blowing sand at the Oregon coast. Not the best use. One of those hats survived and our daughters still wear it hiking and paddle boarding in Colorado. Better. And me these days: Morning run- mesh running hat. Afternoon run- mesh running hat. Taking business calls- mesh running hat. Weekends in the mountains- mesh running hat. Lazy days by the pool- mesh running hat. You get it.

Rewind. The kids dreamt up an active lettuce named Beatis Wattis, along with a bunch of other characters. We briefly toyed with putting a giant lettuce mural on the side of our garage because it’s always fun to let a good idea spiral out of control. Ultimately shelved that. But my go-to running hat was getting nasty around the same time so we did the next best thing and got to work creating the ultimate mesh running hat with a lettuce on it!

-Michael, Founder of Plain AM

Designed in Denver, Colorado